23/07/2017 by andrew j.
Whether you’re a beer fan or not, you know how to recognize a good business when you see it. Is brewing beer a demanding job? The fermented beverage was successfully produced thousands of years ago. Today, the age-old beer making process has been mechanized and perfected to create the beer that would satisfy the tastes of the most pretentious drinkers. Do you want to invest in such a business? Learn how to start your own brewery.
Starting a brewery business
It sounds incredible, but there are more than over 15 million micro-breweries in the US alone. Numerous companies have invested in the fermented beverage over the last 20 years. If you think that you can compete with them, you should first evaluate the market and develop a clear vision of what you can offer to your customers – something that your competitors cannot.
After that, consider other significant aspects. You cannot be successful in this business if you do not love beer! Apart from just brewing and drinking beer, you have to perform a lot of other tasks. Can you clean all day long and are you able to work for years, until you finally have a profitable brewery? Spend some time in another brewery, until you are convinced that you have all it takes to start your own business.
Consider the start-up costs; they aren’t cheap. You will definitely have to invest in building improvements, equipment (boilers, kegs, kettles, pipes, storage tanks, cooling systems, waste management systems, etc.), and utilities (water, energy, telephone, internet, etc.). Pay for furniture, permits and licensing, payroll, software & services (accounting software, network security, credit card processing, and others), insurance, electronic equipment, and supplies.
How to brew beer like a pro
You cannot brew without investing in quality yeasts, malt, hops, as well as bottles, packaging, and labels. You also need canning or bottling equipment. A vital part of it is creating a business following a realistic plan. Hire specialists to establish a bulletproof financial plan keeping in mind your vision, the revenue projections, start-up cost, and ongoing investments.
As for the brewing alone, you have to find an alcohol distributor. Then, experiment until you succeed to reproduce the beer taste you want to sell. Find a good kit to start with – you cannot waste the supplies of the first several hundred liters of drink. When it comes to flavors, remember to keep it simple. Go for clean-tasting and hop-forward that will not disappoint your clients. When you want a certain intensity, use the clean yeasts and be confident it will turn into a fantastic platform for the hops.
Your own brewery will become successful after calling your friends over and again and making your business known. Buy a web domain, promote your work online, and plan parties where your customers will enjoy drinking your beer.
How to start your own brewery? It will not be easy at all. But if you are fully dedicated to your plan, your volume earnings will grow exponentially.
Start with home brewing and, if you really love what you do, invest in your own business. Invite feedback, taste-test your product thoroughly, and keep your beer consistent. Are you ready to take this big step?